The Power of Blogs -TrueHoop

An interesting development in the blogosphere occurred the other day when TrueHoop, a blog about NBA basketball, was bought by ESPN.

Just goes to show how blogging about something that you love can really pay off in the end. No idea yet on how much the deal was worth but I'm sure the TrueHoop owners made out ok.

So what can we the average blogger take away from this? Well, a few things.

First of all check out TrueHoop, the site design is very plain and simple. Way too often bloggers overload the senses rather than just clearly communicating their thoughts to their readers.

Secondly TrueHoop has clearly done a great job of getting readers to participate in their conversations about the NBA. Each of there posts has a number of comments, most of which add to the overall site's content.

And finally you might notice that TrueHoop has 0 (yes...0) advertisements on it. For many bloggers that's just a crazy idea (me included), but it is interesting to note. TrueHoop is about the NBA, nothing else. Focus your blog on a specific topic and keep writing.