There is some debate amongst search engine optimization (SEO) professionals as to how important meta tags are these days. In the early years of the Internet meta tags were seen as a quick key to success. Search engines weighted meta tags heavily in determining search placement for websites. Meta tags weigh was high enough that their use was widely abused and has since led to less serious of an importance placed on them.
How to Setup Up Meta Tags
There are many different meta tags that are used by people. For the sake of simplicity I suggest you focus on two of them:
keywords and
description. Both are fairly self explanatory,
keywords is used as a listing of keywords related to the web page and
description is used for a short description of the web page. These tags are placed at the top of a web page's code immediately after the html
title tag.
Keywords
For
keywords, select between 15 and 25 keywords that you hope people will find your site when searching for. For example, if your website is about your favorite new music then your
keywords tag might look something like this:
Description
For the
description meta tag you need to write a 200-250 word description of your website. Some search engines will use this description of your site in their search results so make sure that it makes sense and uses proper grammar. Again, if your website is about your favorite new music your
description tag might look something like this:
One Final Meta Tag - Robots
The only other meta tag even worth mentioning is the
robots tag. Properly used it will look exactly like this:
The
robots tag is used to indicate to a search engine if you wish for a certain page to not be indexed by the engine, hence the "noindex". You
do not need to use this tag to tell a search engine to index a page, without the
robots tag your page will get indexed.
The Bottom Line
Only some of the major search engines use them and their weight is low but since it only takes a few minutes to set them up its worth it. Don't count on your meta tags to do much for you but they can't really hurt.